AI Business Coach for Founders, Owners and Managers
You make the calls, carry the numbers and keep everyone else steady. Aidx.ai is the AI business coach you think out loud with. It asks the one question that cuts through and pushes back on the assumption you've stopped seeing. Then it turns what you decide into a plan and checks in to keep it moving.
Award-winning. Trusted by founders and owners.
★★★★★
“Aidx has been surprisingly human in identifying problems & asking the right questions. But faster! ... every suggestion sent me to where I needed to go...”
Hali Holeszowski
Mobility Coach & Founder
★★★★★
“Aidx is such a great nifty tool, very helpful and it keeps you accountable for the things you're working toward.”
Imran
★★★★★
“I have been using Aidx to help me overcome mental blocks... Aidx helped me build a framework from which to work that empowered me during times of difficulty...”
Sarid Harper
Professional Trader & Business Owner
What an AI business coach (and advisor) should actually do
Stop running the business on nerves. Start running it on a plan.
Decide Faster.
The decision you've been circling for weeks (the hire, the price rise, the client you should let go) gets unpacked one sharp question at a time. The trade-offs are laid out, and so are the fears behind them. You leave with a decision, or with the one thing you still need to find out. Stuck decisions stop costing you weeks, and you become the leader who decides and moves.
Plans That Become Real.
"Grow this quarter" turns into objectives and measurable key results in a visual roadmap you can see and update. Aidx.ai brings up the key result that's due before it slips, and logs progress as you report it. Your strategy stops living in a document nobody opens after week two.
A Sparring Partner, Not a Yes-Man.
Your team needs you certain. Aidx.ai doesn't. It challenges the assumption you've stopped questioning, points out the blind spot, and asks the question an honest board member would ask. You hear it now, while it's still cheap to change course, not in six months from the market.
It Knows Your Business.
Aidx.ai builds a working picture of your business as you talk: how you make money, who you sell to, where the bottlenecks are, who's on the team. Next time, you skip the briefing and start on the problem. That picture is yours alone: encrypted, never sold, never read by a human. It starts building the moment you have a free account.
Steady Under Pressure.
One tough email at 10am shouldn't cost you the day. Talk it through in minutes, get to what's really at stake, and send one clear reply instead of drafting three. The pressure doesn't go away, but you stay the one running the day.
Catch Burnout Early.
After each session, Aidx.ai reads the stress and burnout signals in what you said and shows you how they're moving, privately, only to you. When the business depends on you, seeing the slide while it's small is the difference between a hard week and a lost quarter. Insights switch on with your free account.
Think clearly about the work you lead
It starts with what's on your desk.
“What's the decision or challenge on your desk right now?”
That's the first thing Aidx.ai asks when you come in through Business Coaching. No account needed to answer it. The messy version is fine: "Revenue's flat, my best person might leave, and I can't tell which to fix first." Aidx.ai asks one question at a time, finds the part that matters, and pushes for one concrete next step. It draws on the frameworks strategists use, like OKRs, Jobs-to-be-Done, the Business Model Canvas and Lean Startup. Type your reply; once you have a free account you can talk it through out loud.
Then it builds the system that gets it done.
Your Roadmap.
Turn what you decide into 1–3 objectives with measurable key results (the OKR format) on a visual timeline with colour-coded due dates. Every session builds on it, and Aidx.ai connects what you're discussing to the goal it affects.
Your Accountability.
Invite someone you trust (a co-founder, a mentor, your partner) to get a short progress update every Monday by email, with no account needed. It shows your goal progress and nothing else: never your conversations, never your stress readings. Between times, Aidx.ai follows up when you've gone quiet, and reminders and notes go into a built-in planner, just by asking.
Your Insights.
After each session Aidx.ai scores your stress, burnout risk and work-life balance, and shows you how they're moving, while it's still a warning sign and not weeks of running on empty.
Before Aidx.ai vs After Aidx.ai
Same business. Same pressure. A clearer head and a plan you actually follow.
⏱️Without Aidx.ai
It's 10pm. The inbox is done, but the real decision (the hire, the price rise, the partnership) still hasn't moved. It's been three weeks, and every week of circling is a week the business waits on you.
One difficult client email at 10am, and you replay it all day. You draft three replies and delete them. The work that actually matters doesn't get touched.
The quarterly plan was sharp in week one. By week three it lives in a doc nobody opens, including you.
There's no one to think out loud with. The team needs you certain, your partner has heard it enough, and a good advisor bills by the hour. So you think alone, and you second-guess alone.
You're running on fumes and don't notice until a whole weekend goes to recovery, and your best thinking goes with it.
With Aidx.ai
You talk it through tonight. The trade-offs go on the table, the fear behind them gets named, and you go to bed with a decision, or with the one fact you need to go and get.
You work through it in minutes: what's really at stake, what you want to happen, what to say. You send one clear reply and you're back on the work by 10:30.
The plan lives on a roadmap you can see. Aidx.ai brings up the key result that's due before it slips, and the person you invited gets your Monday progress update (goal progress only). The plan stays alive because something keeps it in front of you.
A sparring partner at any hour. You can say "I don't know" without it costing you anything, get pushed on your assumptions, and walk into Monday having already stress-tested the call.
Aidx.ai shows you how your stress and burnout risk are moving, session by session. You adjust while it's a warning sign, not a lost month.
Your numbers. Your people. Your call. Private.
- ✓Always encrypted, in storage and in transit
- ✓Never sold or shared
- ✓No human reads what you write, ever
- ✓Incognito sessions (once signed in) are never saved
- ✓Delete everything, any time
- ✓GDPR compliant
- ✓Built by a cybersecurity veteran
The worry about your runway, the problem with a key hire, the doubt you can't show your co-founder. The conversations that help most are the ones you'd never have on Slack.
Your business stays yours.
Read our privacy letter from the founders →Start free★★★★★
“I was glad to hear that Aidx leans into privacy so heavily. It's important to have a trusted platform for your sensitive information...”
Robert Hartley
Why a plan plus a check-in beats willpower
Good intentions don't ship. Structure does.
You don't lack ambition. You lack a system that survives a busy month.
Research shows that writing your goals down boosts achievement by 50%. Add action steps and weekly accountability, and that jumps to 78% higher success.
Aidx.ai builds all three into your week. You write goals together as OKRs, map them on a visual roadmap, track progress and, if you invite one, a weekly update goes to someone who'll hold you to it.
The structure that makes goals happen, without paying a consultant to impose it.
Start free. Upgrade when it's earning its keep.
One hour with a human business coach often costs more than a month of Aidx.ai. And Aidx.ai doesn't book three weeks out: it's there the night before the meeting.
Starter
- ✓Business Coaching: the mode you came in for
- ✓Free coaching every week
- ✓Voice chat
- ✓Roadmap & accountability reports
- ✓Follow-ups & check-ins to keep you on track
- ✓Insights: stress, burnout & wellbeing tracking
- ✓Incognito mode for the most sensitive topics
- ✓Planner: reminders & notes
- ✓Install it as an app on phone, tablet or desktop
- ✓No credit card required
Elevate Monthly
Everything in Starter, plus:
- ✓Unlimited messages, any time
- ✓Switch freely between Business, Performance and Life Coaching, for when the business problem turns out to be a life problem too
- ✓Web search: Aidx.ai looks things up to support your decisions
- ✓30-day money-back guarantee
Elevate Yearly
Billed annually at $288 • Save $72
Everything in Starter, plus:
- ✓Unlimited messages, any time
- ✓Switch freely between Business, Performance and Life Coaching, for when the business problem turns out to be a life problem too
- ✓Web search: Aidx.ai looks things up to support your decisions
- ✓30-day money-back guarantee
Cancel anytime from "My Plan" in the app. If you cancel within 30 days of your first payment, email billing@aidx.ai and you get a full refund, no questions asked.
Sounds too good to be true? Here's the catch.
It won't run your business for you.
Aidx.ai gives you the hard questions, the pushback, the roadmap, the Monday updates and the early warnings. It can't make the call, and it can't do the work. That part is still yours.
It's direct. Short answers, one pointed question at a time, and it pushes for a next step today, not someday. If you want a cheerleader, this isn't one.
It works best when you bring the decision the day it feels stuck, not three weeks in.
It doesn't know your business on day one. It learns as you talk: your model, your market, your team, the patterns in how you decide. Give it a few real problems and it gets sharper. It also only knows what you tell it. It can't see your books.
And it's a coach, not a professional adviser. For legal, tax or accounting decisions, use a qualified professional. Use Aidx.ai to think clearly before you pay one and after they've advised you.
The catch is simple: this works if you work it.
Built by founders who needed it first.
We're Natalia (coach) and Nicklas (software builder), two founders with a stack of startups behind us and over 100,000 users across them.
Every misstep (there were plenty) and the right calls along the way taught us what it takes to stay steady, towards a goal, when the path gets long and uncertain.
Aidx.ai is the tool we wish we'd had ourselves, built from hard-won experience and new lessons we're still learning as we use it daily, while bootstrapping, cheating burnout, and surviving new-parent chaos.
Truth is, we need it as much as anyone.
Natalia Komis
Co-Founder & CEO. Serial entrepreneur, professional coach and somatic practitioner (15+ yrs). Named South West 42 under 42 (Insider Media 2025).
Nicklas Wolff
Co-Founder. Cybersecurity veteran and software developer. Multiple startups, 20 yrs in the field. Named South West 42 under 42 (Insider Media 2025).
Frequently asked questions
P.S.
What if this actually works?
What if, three months from now, the decisions that used to take weeks take a night?
What if the plan you wrote in week one is still alive in week twelve, because something kept bringing it back to you and someone got the Monday update?
What if you stopped carrying every call alone and still got to make every one yourself?
Decisions made faster. Plans that survive the quarter. That adds up quickly.
What if it doesn't?
Start free, with no signup and no credit card. If it's not for you, you've lost one conversation.
If you subscribe and it doesn't earn its keep, there's a 30-day money-back guarantee. No awkward questions, just a refund.
The actual risk? Zero.
The real question isn't whether Aidx.ai works.
It's whether you'll bring it one real problem.
Pick the decision you've been putting off, and give it one conversation tonight.
Free every week • No signup to start • Cancel anytime