We could polish this up with some fancy AI-generated copy, but that feels a bit ironic for us. So here’s the unfiltered, human story instead…
Get to know us better...
An idea was born...
The idea for Aidx was born back in 2023, from a love between us – Nicklas and Natalia. We’ve both built multiple businesses from a young age, but one day we decided we’d love to build something together.
We wanted to create something that would help humanity, not hinder it, that would see us using both our skillsets, and that we would be passionate about enough to see it to the end.
With the emergence of ChatGPT in the mainstream, one obvious progression was an AI coach or therapist. With both of us having benefitted greatly from coaching and therapy – and Natalia being a skilled coach and Nicklas a well-versed software developer – we stuck our heads together and got to work.
The slight curveball we didn’t expect was that just as we were getting stuck into growing Aidx, another creation of ours was growing… (see picture for that result! 😉)
Our Mission
Our mission became bringing the benefits of coaching and therapy to everyone. Not just the wealthy. Not just when things are falling apart. But as an accessible tool for anyone, anytime.
Imagine what people could achieve with unlimited support, accountability, and guided reflections to remind them who they are, what they’re capable of, and to help them reach their goals.
A world where dreams are commonly achieved.
Where mental health isn’t just a negative statistic, but where feeling confident, being real, and remembering to be human again is at the forefront of our lives – both personal and professional.
Because when people feel seen, safe, and supported, everything changes; for them, and for the generations that follow.
That’s the world we’re building. One conversation at a time.
“When embarking on the journey of creating this business, our goal was clear – to leverage our skills and experiences for a greater cause.”
Natalia KomisCo-Founder & CEO
But who are we?!
Our founding team includes expertise in personal development, coaching and mental health, business, tech development and AI, with a combined experience of over 30 years in the field.
Our advisory team consists of psychologists, mental health professionals, and successful entrepreneurs.
Natalia has worked in the personal development space for over a decade. A coach, MindBody Reconnect therapist and serial entrepreneur, particularly in the social impact scene she has worked with startups, individuals and corporates globally in supporting them to better themselves & the world around them. She is passionate about giving everyone the opportunity to reach their human potential and live life according to their soul's desires.
Nicklas has been working in tech, security, crypto and AI for the last 15+ years. He founded his own web design agency before deciding to focus on AI and co-creating a product that would support humanity in a positive way. He is passionate about speaking the truth, (real) human rights and making sure our data is as secure as we can make it!
🚀 Our Manifesto 🚀
We’re a tiny team of real humans – a family, actually – who genuinely care👨👩👦
We’ve built Aidx to offer powerful, ethical AI coaching and mental health support – because we believe AI should serve humanity, not exploit it.
We don’t have millions in funding (yet).And we’re not hiding the fact that we’re using the same base tech the big guys use – because transparency matters…
👉🏼 But here’s the difference:
- We’re wrapping that tech in actual care, safety, and ethics 💚
- We don’t sell your data 🚫
- We don’t make decisions based on a boardroom’s quarterly targets 📈
- We test everything on ourselves🧐
- And we’ll always put people before profit. 🫂
We’re here for transformation – not just transactions.
This isn’t about becoming the next big thing. It’s about making a meaningful thing – that actually helps.
You matter to us. 💛
Your growth, your privacy, your experience.
That’s the heart of Aidx.
And we are grateful that you, our Aidx community are a part of it. 🙏
We’ve won awards & we’re not being shy about it 😅
We're so grateful, that even in these early stages, we've had some great recognition already...
Great British Entrepreneur Awards
AI Entrepreneurs of the Year - Finalist
2025
UK Startup Awards
AI National Startup of the Year - Finalist
2025
UK Startup Awards
AI SW Startup of the Year - Winner
2025
She Inspires Awards
Women in Leadership Finalist (Natalia)
2025
UK Startup Awards
AI SW Startup of the Year - Winner
2024