We imagine a world where things like anxiety and depression don’t silently run the show.
Where low self-worth and old wounds don’t get passed on like family heirlooms.
Where healing is the norm – not a privilege.
We believe transformative coaching and therapy should be accessible to everyone.
Not just the wealthy. Not just when things are falling apart.
Because when people feel seen, safe, and supported, everything changes — for them, and for the generations that follow.That’s the world we’re building.
One conversation at a time.
Our Manifesto
We’re not a VC-funded juggernaut. We’re not here to sell your data or please a boardroom of men in suits.
We’re a tiny team of real humans – a (almost) husband and wife team, a family, actually – who genuinely give a damn.
We’ve built Aidx to offer powerful, ethical AI therapy and coaching – because we believe this technology should serve humanity, not exploit it.
We don’t have millions in funding (yet).
Yes, our voice chat is a bit slower. (but at least we have one!)
And we’re not hiding the fact that we’re using the same base tech the big guys use – because transparency matters.
👉🏼 But here’s the difference:
We’re wrapping that tech in actual care, safety, and ethics.
We don’t sell your data.
We don’t make decisions based on a boardroom’s quarterly targets.
We obsessively test everything on ourselves.
And we’ll always put people before profit.
We’re here for transformation – not just transactions.
This isn’t about becoming the next big thing. It’s about making a meaningful thing – that actually helps.
You matter to us.
Your growth, your privacy, your experience.
That’s the heart of Aidx.
This is us
Our team includes experts in personal development, coaching and mental health, business, tech development and AI, with a combined experience of over 30 years in the field.
We are supported by expert psychologists, and mental health professionals, researchers, and successful entrepreneurs who provide strategic guidance
Natalia has worked in the personal development space for over a decade. A coach, MindBody Reconnect therapist and serial entrepreneur, particularly in the social impact scene she has worked with startups, individuals and corporates globally in supporting them to better themselves & the world around them. She is passionate about giving everyone the opportunity to reach their human potential and live life according to their soul's desires.
Nicklas has been working in tech, security, crypto and AI for the last 15+ years. He founded his own web design agency before deciding to focus on AI and co-creating a product that would support humanity in a positive way. He is passionate about speaking the truth, (real) human rights and making sure our data is as secure as we can make it!
When embarking on the journey of creating this business, our goal was clear – to leverage our skills and experiences for a greater cause.
Aidx was born from the desire to contribute to humanity by addressing fundamental challenges in the personal development landscape. Our shared vision is to make transformative support accessible to all, and we're excited to have you join us on this empowering journey. As founders who have personally navigated the transformative power of coaching and therapy during challenging times, we understand the significance of this support.
aidx.ai isn't just a platform; it's the culmination of our experiences, incorporating features and support that we wished we had during our own journeys as well different modalities from several experienced professionals. Every aspect of Aidx is rigorously tested by our team, as we remain the platform's most fervent advocates. With over a decade of experience in the personal development space, we identified recurring challenges that hindered many from accessing crucial coaching and therapy services...
Let’s create a world where every person, regardless of their circumstances, has access to the guidance, tools, and support they need to thrive – whenever and wherever they need it.
“Mental health is not just an individual matter, but a collective responsibility.”
– Diane Frolov