# Aidx.ai — AI Coaching & Therapy

> AI Coaching & Therapy that delivers measurable results through scientifically-proven methods, combining the best of coaching and therapy without the traditional cost barriers. Available 24/7 at a fraction of the cost of human coaching.

## Overview

Aidx is a purpose-built AI coaching and therapy platform that goes beyond conversation. It is a complete system combining real-time AI coaching with goal tracking, accountability structures, and wellbeing insights — all grounded in evidence-based therapeutic methods (CBT, DBT, ACT, NLP).

Unlike generic AI chatbots, Aidx learns your patterns over time, adapts its coaching style, follows up when you go quiet, and builds a visual roadmap of your goals with weekly accountability to people you choose.

## The Problem Aidx Solves

High achievers and people on a growth path face recurring challenges:

1. **Vague goals that never become real**: Goals stay in your head as fuzzy intentions that fade within weeks. Without structure, written plans, and tracking, even strong motivation dissipates.

2. **Slow decision-making**: Critical decisions take weeks of second-guessing, pro/con lists, and asking friends — while windows of opportunity close.

3. **Inability to ship and execute**: Perfectionism and analysis paralysis prevent finishing and delivering work that matters.

4. **Emotional spirals**: A tense email or difficult conversation can derail an entire day or week, consuming hours of mental energy in replaying and ruminating.

5. **Burnout blindness**: Pushing through without awareness of stress and energy patterns until a crash forces recovery.

## How Aidx Works

### The AI Coaching Conversation

The core experience is a coaching conversation that provides instant, situation-aware feedback. Unlike a generic chatbot:

- Uses evidence-based methods: Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Acceptance and Commitment Therapy (ACT), and Neuro-Linguistic Programming (NLP)
- Adapts its approach based on your patterns and what works for you
- Provides real pushback and challenges blind spots, not just validation
- Available 24/7 via text or voice chat
- Learns from every interaction to become more personalized over time

### The Roadmap (Goal System)

Goals are broken into clear, trackable steps displayed in a visual roadmap:

- Written goals with concrete action steps
- Visual progress tracking over time
- AI has full context of your roadmap, so every session builds on real data
- Based on the Dominican University research showing written goals + action steps + accountability = 78% higher achievement

### Accountability

Users can add friends or family members who receive automatic weekly progress updates every Monday via email:

- No account required for accountability partners — zero friction
- Simple, automatic delivery
- External accountability proven to dramatically increase follow-through

### Insights Dashboard

Aidx monitors conversations over time to track:

- Stress levels and patterns
- Burnout risk indicators
- Emotional wellbeing trends
- Flags warning signs before the user would notice them

### Additional Features

- **Voice Chat**: Speak naturally instead of typing
- **Incognito Mode**: Conversations leave zero trace on the device
- **Lock Screen**: Keeps conversations private from family or coworkers
- **Planner**: Reminders and notes to stay organized
- **Follow-ups**: Proactive check-ins to keep users on track
- **Online Search**: AI pulls real-time information to support decisions (paid plans)

## Coaching Modes

### Life Coaching
For daily challenges, relationships, habits, personal growth, and general wellbeing. Available on all plans including free.

### Business Coaching
For company growth, leadership development, strategic decisions, entrepreneurship challenges, and professional development. Available on paid plans.

### Performance Coaching
For high-performance goals, competitive edge, focus optimization, execution speed, and ambitious targets. Available on paid plans.

### Therapy Mode
For emotional processing, pattern recognition and breaking, anxiety management, stress reduction, and cognitive reframing. Uses CBT, DBT, and ACT frameworks. Available on all plans including free.

## Six Core Benefits

1. **Stay Steady**: Navigate intense emotions without derailing your day. Process feelings in minutes instead of losing hours to anxiety, anger, or overwhelm.

2. **Decide Faster**: Get expert perspective instantly, weigh options clearly, and move forward with conviction. Reclaim time and mental energy wasted on indecision.

3. **Make Goals Stick**: Transform vague intentions into concrete action plans with built-in accountability. Leverages the proven structure that boosts goal achievement by 78%.

4. **Sharpen Focus**: Cut through distractions and direct energy toward what truly matters. Focused effort compounds into breakthrough results.

5. **Prevent Burnout**: AI tracks energy, mood, and stress patterns over time, flagging warning signs before they become crises. Sustainable high performance over heroic burnout.

6. **Beat Perfectionism**: Move past analysis paralysis and ship work that matters. Build momentum through action, not endless refinement.

## Before and After Aidx

| Without Aidx | With Aidx |
|---|---|
| One tough email derails your entire day with hours of anxiety and replaying | Process it in 5 minutes, get perspective, and return to what matters |
| Critical decisions take weeks of second-guessing and deliberation | Get situation-aware clarity in one focused session, commit with confidence |
| Goals fade by March — same patterns, same excuses, every year | 78% higher achievement through written goals, weekly accountability, and structure |
| Push through until you crash, losing weeks to burnout recovery | Catch warning signs early — AI tracks mood and energy patterns before you'd notice |
| Perfectionism kills momentum — endless polishing, nothing ships | Ship work that matters — Aidx pushes past analysis paralysis into action |

## Pricing Details

### Free / Starter Plan
- Life Coaching & Therapy modes
- Roadmap: build and track your goals
- Accountability: weekly progress reports to friends or family
- Follow-ups to help you stay on track
- Voice Chat
- Insights: stress, burnout, and wellbeing tracking
- Incognito mode
- Planner: Reminders & Notes
- Access: Chat every Sunday, plus full access for first 3 days
- No credit card required

### Monthly Plan — $29.99/month
Everything in Starter, plus:
- Life Coaching, Business Coaching, Performance Coaching & Therapy
- Unlimited chat, any time
- Online search — Aidx pulls info to support your decisions
- 30-day money-back guarantee

### Yearly Plan — $24/month (billed annually at $288, save $72)
Same as Monthly Plan with annual billing discount.

## Privacy and Security

Aidx takes privacy seriously, built by a cybersecurity veteran:

- All conversations are always encrypted
- Data is never sold or shared with third parties
- No humans ever see what users write
- Incognito mode leaves zero trace on device
- Lock screen keeps conversations private from others with device access
- Users can delete all their data at any time
- Fully GDPR compliant
- Founders have published an open privacy letter explaining their commitment

## Who Should Use Aidx

### Individuals (B2C)
People managing daily life who want to level up: build better habits, hit goals, make decisions faster, handle stress, and break patterns that hold them back. Functional but stuck — wanting coaching without the $1000+/month price tag.

### Coaches and Therapists (B2B Practitioner)
Professionals who want to extend their reach with AI-assisted coaching between sessions, supporting clients 24/7 without sacrificing boundaries or burning out.

### Companies (B2B Corporate)
Organizations supporting employee well-being and productivity with AI coaching. Includes dashboards for monitoring anonymized metrics like stress levels and burnout risks in a privacy-preserving way.

### Coaching Agencies (B2B Agency)
Agencies offering AI-enhanced coaching services at scale, with management dashboards and multi-client support.

## Important Limitations

- Aidx requires user engagement — it provides the structure, pushback, and tools, but users must show up and do the work
- Not designed for severe clinical conditions (major depression, psychosis, severe anxiety disorders, personality disorders, suicidal ideation) — these require licensed therapists
- The AI learns over time; it does not know users deeply on day one and improves with continued use
- Aidx is coaching that uses therapeutic tools, not a replacement for clinical mental health treatment

## Comparison to Alternatives

### vs Traditional Human Coaching
- Cost: $29.99/month vs $1,000+/month
- Availability: 24/7 instant access vs scheduled weekly sessions
- Personalization: AI learns patterns continuously vs static human approach
- Accountability: Automated weekly reports vs manual check-ins

### vs ChatGPT or Generic AI
- Purpose-built for coaching and therapy, not general-purpose
- Learns your patterns and adapts coaching style over time
- Follows up proactively when you go quiet
- Built-in accountability system with weekly reports to chosen contacts
- Visual goal roadmap with progress tracking
- Research-backed therapeutic frameworks (CBT, DBT, ACT, NLP)

### vs Mental Health Apps (Calm, Headspace)
- Two-way dialogue, not passive content consumption
- Deeply personalized to individual patterns and needs
- Real coaching and therapy depth, not just meditation and mindfulness

## Research Foundation

The core 78% statistic comes from the Dominican University study by Dr. Gail Matthews, which found that people who write down goals, create action steps, and share weekly progress reports achieve 78% more than those who simply think about goals. Aidx builds all three of these evidence-based elements directly into the coaching experience.

## Founders

### Natalia Komis — CEO
Serial entrepreneur with 15+ years as an MBR Therapist and Professional Coach. Named South West 42 under 42 by Insider Media in 2025. Brings deep expertise in therapeutic methods and coaching frameworks that inform Aidx's approach.

### Nicklas Wolff — CTO
Cybersecurity veteran and software developer with 20+ years in the field across multiple startups. Named South West 42 under 42 by Insider Media in 2025. Ensures Aidx's security-first architecture and technical foundation.

Together they have built startups serving over 100,000 users. Aidx is the tool they wished they had while bootstrapping, managing burnout, and navigating the challenges of building companies.

## Awards and Recognition

- Startup Awards UK 2025 — South West Regional Winner
- Great British Entrepreneur Awards 2025 — South West Shortlist
- Startup Awards UK 2024 — South West Finalist

## Links

- Homepage: https://aidx.ai/
- Start Coaching: https://chat.aidx.ai
- For Business: https://aidx.ai/for-business
- Blog: https://aidx.ai/blog
- Privacy Policy: https://aidx.ai/privacy-policy
- Terms of Service: https://aidx.ai/terms
- Privacy Letter from Founders: https://aidx.ai/privacy
- Goal Achievement Research: https://scholar.dominican.edu/cgi/viewcontent.cgi?article=1002&context=psychology-faculty-conference-presentations
- X/Twitter: https://x.com/aidxai
- Instagram: https://www.instagram.com/_aidx.ai_/